What Happens When 5,000 People Pay £10 to Watch Freestyle at Its Highest Level?
The dancers actually get paid.
BTM Experience 2026
Your Digital Pass gives you every performance, and half your money
goes directly to the 25 artists.
If you love freestyle dance, you already know how this works.
A dancer travels to an event. They have been training for months. They step onto the floor, give everything they have, and the crowd feels it.
Then the event ends. Everyone goes home. And for most dancers, that is where the story stops.
It is not because event organisers do not care. Running a live event costs a lot of money, and most barely break even. The economics have never allowed a model where those who perform also get paid.
We wanted to build that model.
Not to replace what exists, but to add something new. A way for the community to directly support the artists it celebrates, through a system that is simple, transparent, and fair.
That is what the BTM Digital Archive is.
Back in 2015, before Beyond The Moves existed as a brand, I organised a special event. Instead of putting the footage on YouTube, I sold access to the videos for just $3 and used the money to pay the dancers.
I did not know if anyone would buy it. I thought maybe 50 people would show up.
Over 300 people bought it.
No sponsors. No brands. Just the community saying, “We see the value. We want to support the art.”
That moment proved something I never forgot: when you give people a real way to support the culture, they will.
For years, I held onto that idea, waiting for the right moment and the right system to do it at scale. BTM Experience 2026 is that moment.
A completely new way to split the money.
Here is how it works.
You buy a Digital Pass for £10. That £10 is split 50/50. Half goes to BTM to cover production, filming, and editing. The other half goes into a shared pot that is divided equally between 25 performing artists.
This is not a donation. This is not crowdfunding. You are buying access to every performance from the weekend, professionally filmed and edited, and half of what you pay goes straight to the people who made it happen.
We designed the event so that BTM’s half covers all the costs. The artists’ half is theirs, completely, from the very first pass we sell.
What your £10 makes possible.
You might be thinking, “It is only £10. What difference does my pass really make?”
On its own, not much. But here is what happens when the community shows up together.
At 1,500 passes, each of the 25 artists takes home roughly £300. That is already more than what exists right now for artists at this stage of any freestyle event.
At 3,000 passes, each artist takes home roughly £600.
At 5,000 passes, each artist takes home roughly £1,000. Just for making it through the preselection and performing in the BTM Experience format.
The maths is simple. The more people join, the more each artist earns.
